Have you had a disappointing 2019 thus far, or are just looking for the best way to take your business to the next level? No matter what kind of business you’re in or the size of your company, it’s always important to do everything you can to make your business successful.
One often overlooked part of online business is post-sale. This is where your customer has just placed and order and paid for it, waiting for confirmation before they move on. This single step of the sale is a prime time to earn more money with the help of an upsell.
Upselling is when you make a special offer to your customer after they’ve already placed an order in an attempt to earn more sales.BogdanFix
Upselling is when you make a special offer to your customer after they’ve already placed an order in an attempt to earn more sales. Increasing the size of their product, adding additional products at a discount, and other offers can be made when you’ve already earned the customer’s trust post-sale.
Not sure if upselling is for you? Check out some ways WooCommerce One Click Upsell can supercharge your business for 2019 and beyond.
Increases Average Order Value (AOV)
Do you know what your online store’s average order value is? Whether you know it or not, one thing is for certain – it needs to be higher. When it comes to raising your average order value, look no further than our WooCommerce One Click Upsell plugin.
While it doesn’t seem as important as sales or profit margin, your average order value (how much the average buyer spends on your site) can give you valuable insight into your expenses and how to make the most of your marketing budget.
For example, if your AOV is $35 and you’re paying approximately $40 in pay-per-click ads for every customer they bring in, those sales are actually costing you money. However, if your AOV rises to $50, you can make those figures work out.
One Click Upsells helps to increase your average order value by offering extra purchase options after checkout. With just a single click, the customer can add an upgrade, add-on, or anything else you’re selling so that you earn more per customer and can spend more to grow your customer base.
Makes the Buying Process More Convenient
Upselling isn’t all about just trying to sell bigger quantities or more of the same thing. It can also be about including cross sells – complementary deals to the existing order – which make it easier for less-informed customers to get what they’re looking for. This way both you and the customer win. They may even appreciate you getting them to buy more from you!
With our WooCommerce One Click Upsell plugin, you can create bundles and sets that include things like commonly used accessories (chargers or cases for phones) or add-ons that improve the product (downloadable content for games or membership cards for online services). This way if someone is buying a gift for their loved one, they can get everything they need at once rather than buying an incomplete gift.
Lowers Your Acquisition Costs
Getting customers into your store for the first time or a second time isn’t easy, which often means it isn’t cheap. The right combination of new customers and returning customers buying from you allows for short-term safety and long-term growth. However, you can’t get new customers without some form of advertising or marketing to increase brand awareness. To fund the growth of your customer base, you need to make the most of your existing customers to lower your overall acquisition cost.
Whether they come from a Facebook ad, a direct link from email marketing, or your search engine results, there is a cost associated with converting that view into a click. As we mentioned with increasing your average order value, this acquisition cost needs to be as low as possible to ensure you’re earning a return on investment with your marketing. This way you can guarantee you’re growing sustainably – not just losing money for the chance to sell to people.
Luckily for you, upselling makes the most out of what you already have rather than requiring you to go out and find new customers. When offering an upsell, you already have the customer’s payment information. You also have completed the hard part – getting them to open their wallet and commit to a purchase. Once you’ve done that, the ability to create a fear of missing out (FOMO) becomes much easier and the combination of WooCommerce One Click Upsell plus a well-crafted offer gives you a great chance to earn some free sales. And with new customers costing 5x as much to acquire as returning customers, it’s a low-cost way to increase your sales without shelling out the money for a new marketing campaign.
Earns Return Customers with Value
Ecommerce is an incredibly competitive market regardless of what industry or niche you operate in. Unlike your standard physical store location, your online store doesn’t have the luxury of keeping customers inside or offering a unique experience in person. You need to prove and distinguish yourself from thousands of other stores to convince customers to buy from you. If you don’t, competition is just a few clicks away.
When it comes to online sales, there are 3 main criteria customers judge you on: convenience, security, and value. While a well-designed website with Handsome Checkout for WooCommerce and a SSL certificate can take care of the first two, it’s up to you to provide values that make customers want to come back a second time. To do this, you can offer special deals with upsell offers.
When you use WooCommerce One Click Upsells to offer special deals post-purchase, you’re sweetening the deal you’ve already sold the buyer on. When you provide a BOGO deal, trial offer, or bundle of products as an upsell, you’re increasing the value of the sale for yourself and the customer. As long as you can still profit at your offer’s discount, it is essentially free profit that you only had to ask about to earn.