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How To Set Up WooCommerce Conversion Tracking Using Google Analytics


It’s not enough to set things running in your e-commerce store. While you might already be having a strong customer base, it’s not a guarantee that existing customers are going to stick around. That’s why you need to keep tracking sales on your online store to see how your site is performing and make changes where necessary. Of course, declining sales indicate that you’re losing some of your loyal customers, and, therefore, immediate action is needed. 

Using Google Analytics to set up enhanced WooCommerce conversion tracking for your online store is the best way to gauge the performance of your products. 

How To Set Up WooCommerce Conversion Tracking Using Google Analytics

Why Your WooCommerce Store Needs Google Analytics Conversion Tracking

If you’re running an online store, you need Google Analytics to monitor your site’s traffic and measure your overall conversion rate. Enhanced e-commerce tracking feature on Google Analytics gives an insight into sales and purchases on your online store. With this, you’ll be able to know which product pages are most visited, and most importantly, which ones sell best. 

In line with this, you can generate useful reports in Google Analytics that give you an insight into your customers’ needs. Some of these reports include shopping behavior, checkout behavior, product lists performance, and sales performance. These reports allow you to understand your target audience correctly, which is the key to your store’s success. 

Let’s take a look at these reports below.

Shopping Behaviour

With Google Analytics, you get to know your customers’ shopping behavior. For instance, you’ll find out which are the most commonly purchased products, how many customers initiate the shopping cart, and how many customers add items to the cart or abandon it. You’ll also be able to find out how users navigate through your site. You need such information to set up a successful WooCommerce conversion tracking. 

Product Lists Performance Report

This report enables you to track a customer’s journey on your product pages. Product lists allow you to upsell and cross-sell for your customers. From the analysis, you get to know the performance of the related product lists and see that which works and doesn’t. You can also check the performance of individual products to understand the frequency of the orders and their cancellation rates.

Marketing Reports

It’s quite common for online stores to set up multiple Google Analytics filters to track each campaign separately. That’s what you can achieve with marketing reports in Google Analytics’ WooCommerce conversion tracking. In case you’re working with affiliates, you’ll be able to tell which one is sending more traffic to your site. In addition to this, you can monitor the number of successful transactions, orders, and general status of your revenue. It’s also possible to track your coupon codes and see which one generates the most sales and which one doesn’t.

Setting Google Analytics E-Commerce Tracking For WooCommerce Conversion

Before you proceed, you must first install and set up Google Analytics correctly on your site. If you’re new to Google Analytics, you may need to equip yourself with the appropriate knowledge before you start. To set up a successful Google Analytics e-commerce tracking, you need to have a good understanding of the event and goal tracking.

How To Set Up Google Analytics E-Commerce Tracking

Since you already have Google Analytics installed on your website, you can proceed to set up e-commerce tracking for your Google Analytics. To do this, open your Google Analytics profile and click on “Admin” at the bottom of the left column. Under “View,” select “E-commerce setting” and then perform the following configurations:

  • Enable enhanced e-commerce reporting 
  • Adjust the displayed currency setting to match your WooCommerce currency

From here, save the changes, and you’ll be good to go. 

Now that you’ve set up Google Analytics e-commerce tracking, you can proceed to set up Google Analytics for your WooCommerce conversion. 

Here’s how to go about it.

Setting Up WooCommerce Google Analytics

Go to your WordPress dashboard and then install the WooCommerce Google Analytics Integration plugin. This plugin transfers data from WooCommerce to Google Analytics. Once you’ve installed and activated the plugin, begin the settings. 

Proceed to WooComerce, then to settings, and finally integrate Google Analytics. From here, perform the following configurations. 

  • Key in your Google Analytics UA-ID
  • You’ll be having the underlying tracking code already installed, and so, leave the standard tracking code disabled
  • Select ‘Enable Universal Analytics,’ ‘Purchase Transactions,’ ‘Enable Enhanced E-Commerce,’ and ‘Add to Cart Events.’
  • Lastly, save the changes you’ve made to the plugin

In those simple steps, you’ll set your WooCommerce conversion running.

Testing Your WooComerce Conversion Tracking 

Your WooCommerce conversion set up isn’t complete until you confirm that it’s working. Therefore, you need to log out of your website and place a trial purchase through the platform to see if the WooCommerce conversion tracking is working. It may take up to 24 hours for the data to be visible in the system. 

From here, select ‘Conversions – E-Commerce – Overview’ to get an overview of the collected sales data. This stage marks the end of WooCommerce conversion tracking set up with Google Analytics. You can now set things running on your online store.


If you’re selling products online, you’ve got to keep track of your sales. You’ll also need to track the general performance of your products so that you can stay on top of your competitors. Tracking conversions and other user activities help you to understand customers’ behavior so that you can serve them better. That’s why you need to set up WooCommerce conversion tracking for your online business.

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In 2009 he started contributing to WordPress and couple years later built his first WooCommerce store. Now he's helping WooCommerce storeowners all over the world make more money with their stores. Wordpress problem solving expert, backend developer, founder of BogdanFix.

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