It’s an achievement to walk a customer through the purchase journey up to the checkout point. But before you thank a buyer, you’d be happy if they purchased more items and consequently turn into a repeat customer. That’s where WooCommerce one-click upsell comes in. At the end of every purchase, you have an opportunity to make an upsell offer to sell more than one item.
While WooCommerce one-click upsell has been in use for quite some time, not many sellers have discovered the secret. The beautiful part of it is that upsell funnels are easy to create, so you can reap the benefits as soon as you want.
We are here to help you learn more about upsells, how they work, why you need them, and how to create WooCommerce one-click upsell for your store.
How WooCommerce One-Click Upsell Works
Simply put, an upsell is a post-purchase offer a buyer gets to convince them into upgrading to the next size of a product. In reality, that’s what a sales rep would do, but since here everything is done online, a WooCommerce one-click upsell becomes essential.
In most cases, upsell offers are tempting, and a customer may be lured into buying another item after the first purchase. As the buyer gets more satisfaction from the goods purchased, the seller sees a rise in revenue. Using WooCommerce one-click upsell is the secret to increasing online sales without dipping your hands into the pocket.
An upsell offer shouldn’t come anywhere at the beginning or the very end of a buyer’s journey. Throwing an offer too early can distract the customer, and you may end up losing the entire order. So it’s essential to time when a buyer’s purchase mood is at its pick and then slide in an offer at this point. It should come towards the end after a buyer has entered their card details to complete the purchase.
With WooCommerce one-click upsell, the customer has already submitted their card details for the main offer. So instead of directing them to your checkout page, it’s an opportune time to offer them other products. Since the buyer is in a purchasing mood, they’re more likely going to get more items.
In case a buyer decided to purchase more items, they won’t have to re-enter their card details. The new product is automatically priced from the card before a customer is directed to the thank you page. Remember to include enticing offers in your WooCommerce one-click upsell to capture the attention of the customer.
Why Your Store Needs WooCommerce One-Click Upsell
Whenever a customer visits your product pages, they’ve in mind what to buy. However, since you’re out to make more sales online, you’d want them to buy more items from your store. That’s why you need to set up WooCommerce one-click set up in your store.
Here are the benefits of using one-click upsells.
1. Retain Customers
It’s quite expensive to attract new customers to your site, but you can make efforts to keep the ones you already have. By offering upsells to existing customers, you give them a reason to come back to your site for more purchases. It also applies to first-time buyers who landed on your product pages to get a few items. With a strong upsell, you can make them get more than they intended.
2. Maximize Average Order
WooCommerce one-click upsell persuades a customer to spend more than they intended. Like it triggers impulse buying, which works to the advantage of the seller. Due to the addition of more items, you earn a higher value. While a buyer checks out of the store feeling satisfied, you get more sales per order, and that adds value to your store.
3. Higher Revenue
The main reason why you’d set up WooCommerce one-click upsell in your store is to increase your sales. Launching online marketing campaigns to attract new customers to your site may not be as effective as enticing a buyer to purchase more items. Post-purchase offers have been proven to increase revenues by far.
WooCommerce One-Click Upsell Strategies
Upsells target a buyer’s psychology. A good upsell should be aligned with the initial purchase. Otherwise, it may not be effective.
Here are a few upsell strategies to keep you going.
a. Sell More for Less
To entice a buyer, be sure to offer larger quantities at a low price. It works perfectly for products that need replenishment, like ointments and medicine. If a customer buys one pack of cream or medicine, you can offer them three packages at a discount. You could also provide flat shipping charges for additional items.
b. The Switch Strategy
You may not offer the same product a customer has purchased, but you can have a different version. For instance, if you’re selling storybooks, you can upsell the audio or video version. Look for a new product that a buyer may be interested in to persuade them to make more purchases.
c. Detailed Product Descriptions
As you upsell your products, don’t leave the customers to make their guesses concerning the product. Remember, you’re still in the business of marketing. So be sure to include detailed product descriptions and the benefits. You can also entice them with pictures. Your description should be good enough to convince a buyer that they really need to buy the item.
d. Purchase Protection
Buyers get more satisfaction when they know the items they’ve purchased are secure. Warranties are upselling offers that most customers will quickly accept. For instance, if a customer purchases a phone, you can offer them screen protection at a discount. You can also upsell lifetime updates for some tools like video editing software so that the buyer doesn’t have to pay for the full price during the upgrade.
WooCommerce one-click upsell is one of the cheapest ways to increase your revenue. Therefore, as you launch online marketing campaigns to improve your site’s traffic, don’t forget to entice customers to buy more products before checking out.
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