Marketing is a huge part of being successful in business, but not everyone has the money to roll out wide-reaching, comprehensive marketing campaigns for their small business. You need to work smarter (and sometimes even harder) to stretch those dollars as far as possible so you may reach more customers and increase sales. Making the most of your marketing budget is incredibly difficult, but also one of the best ways to grow as a business without much capital. You can’t just spend a fortune on Google or Facebook pay-per-click ads like competition – to compete, you need to get creative…. Read More →

New product releases are an exciting time for your eCommerce website. New products mean new potential customers, more sales, and most importantly, growth. However, what happens if you finally drop the new release and nobody even knows it’s there? Advertising is crucial to the success of your online store, and product launches are no exception. If you want sales and new customers, you need to give them a reason to visit the store by getting the word out. Is your new product going to be revolutionary, save them tons of money, or be the next big trend? Let them know!… Read More →

If you’ve opened your Google Analytics page and been greeted by a plateau on your traffic or sales graphs, you know the struggle of stagnating as a business. But what can you do to get more hits, grow eCommerce sales, and generate more profit for your company? Two words: targeted advertising. Targeted advertising involves identifying the online users that are most likely to be interested in your business. This highly effective marketing strategy is a surefire way to get your brand in front of new eyes – you just need to do it correctly. Otherwise, your marketing budget may disappear… Read More →

We’re living in a digital era. An era defined by efficiency, accuracy, and speed. Your business going digital, therefore, means bringing together all the above characteristics and more. The same must be true of your customer support system. In this aspect of your business, you cannot separate quality from speed. If therefore, you’re running an online store, you must embrace a customer support approach that delivers with speed. Thinking of SMS? That’s not fast enough for customers. How about phone calls? Only a few people have the personality to dial a number. How about a live chat? This does it…. Read More →

The reason why you’re in business is to make a profit and maximize it for that matter. One of the ways you can achieve this is by looking for ways to intensify sales. For you to realize this, however, you must employ ways to bring in more customers and win their loyalty. Whether you’re running local retail or an online store like a WooCommerce website, you have to always be proactive and creative to renew customer trust and enthusiasm towards your business. Some of the giveaways you can employ are discounts, seasonal offers, and deals. At the end of the… Read More →