Adding a testimonial to your checkout page can put potential customer at ease and increase your overall sales conversions. In this video Sterling runs through the process of adding a testimonial to your checkout page manually using a function and css; he also runs through adding testimonials to a Handsome Checkout, One Page WooCommerce Checkout. Needed Function Code: Needed CSS Code:
It’s not enough to set things running in your e-commerce store. While you might already be having a strong customer base, it’s not a guarantee that existing customers are going to stick around. That’s why you need to keep tracking sales on your online store to see how your site is performing and make changes where necessary. Of course, declining sales indicate that you’re losing some of your loyal customers, and, therefore, immediate action is needed. Using Google Analytics to set up enhanced WooCommerce conversion tracking for your online store is the best way to gauge the performance of your… Read More →
Every eCommerce store owner shares the common goal of driving conversion. It therefore makes sense that most online sellers dedicate most of their focus to getting site visitors to that all-important checkout page. Yet, what happens after your shoppers complete their order could be just as important as the steps leading up to it. The Thank You page isn’t the end, and retailers who seize the opportunity to further engage shoppers (versus simply showing their order details – yawn) can outperform their competitors when it truly counts. In fact, this page should be the beginning of a new journey for your customer. Sure,… Read More →
When was the last time you were faced with an easy decision for your business? It’s not a trick question. But it is an important one. Here’s why I ask… Business owners have to make hard decisions that most people will never face. And when an easy decision pops up, it sticks out because it’s different. It’s not the norm. I’ve talked about the idea of decision fatigue in other articles. But today I want to give you a break from making hard decisions. Instead I want to show you something that will help you improve your conversions with little to no… Read More →
It’s one of the most frustrating experiences as a business owner right? You do all the hard work of helping your potential customer get to the point where they’re staring at your checkout page. Their cart if filled with your products and all signs indicate that a sale is imminent. Then it happens… They bail like a farmer in a hay field. They blast through your exit intent like it doesn’t even exist. And now, you’re left with only the hopes and dreams of what might have been. A little dramatic? Perhaps…but doesn’t it FEEL like that when you lose… Read More →