There’s no doubt the WoooCommerce checkout page is an essential part of your online store. Checkout is the final step to a buyer’s journey, and while they’ve taken time to view your product, they may end up abandoning the cart if something goes wrong at checkout. Since most people want to get things done almost instantly, you have to make the checkout process as simple as possible to meet the demands of a modern customer.
That said, how can you make your WooCommerce checkout page more user-friendly and effective for every buyer?
While there are several ways to do this like changing the design of the page or adding a few more features, manipulating the fields to meet your business needs is way more effective. Furthermore, it’s something one can without some special coding skills.
WooCommerce Checkout Fields
By default, WooCommerce provides a checkout page for your online store. It offers a single-step checkout process to collect the required data from your customers before they complete the purchase. While you may want to get as much information as possible from your customers for future marketing, if the checkout page contains too many fields, users may give up along the way.
For this reason, you may want to add new fields, modify existing ones or equally delete those that aren’t relevant, depending on your business needs. To ensure you achieve the desired results, you may have to test the changes from time to time. In that way, you’ll be able to find out which actions need to be implemented.
Here’s how you can customize your WooCommerce checkout fields if the default settings aren’t favorable to your business.
Use of Plugins to Customize WooCommerce Checkout
Plugins make it easy for online store owners to personalize their checkout page even without any kind of technical or coding skills. There are several plugins out there, and, therefore, be sure to find out the features offered before purchasing one. Nevertheless, most of them come with basic features that can help you customize your WooCommerce checkout fields based on your business requirements. There are some that also provide extra items at a cost for those who may want additional functionality.
So, what can you achieve with most of the plugins?
Generally, with almost every plugin, you can add new fields to the checkout page, eliminate irrelevant ones, and customize existing fields. However, depending on the plugin you choose, you may have additional features such as showing fields conditionally based on different user roles, a specific product, or category, make specific fields mandatory or optional, or even enable field validations. There’s just so much you can achieve with plugins.
Here’s one plugin that you may consider in this case:
Checkout Manager for WooCommerce
With this plugin, you can customize and manage fields on your WooCommerce checkout page and add new ones to your checkout form. Additionally, you can shorten the checkout steps by eliminating some fields.
Checkout Manager for WooCommerce comes with the following benefits:
- Add new fields to your WooCommerce checkout page.
- Reorganize checkout fields.
- Create conditional fields.
- Export or import added fields data.
- Add your custom CSS.
- Include Html fields label.
- Deactivate billing address for virtual goods.
- Upload fields on your WooCommerce checkout page.
Basically, that’s what you should expect with this plugin. You can compare the options available in the market before making a decision.
What to Consider When Customizing Your WooCommerce Checkout Fields
Apart from using extensions, if you’ve got some programming skills, you can play around with codes to modify and edit your fields. Even then, to get the most out of your WooCommerce checkout page, you must ensure the changes you make add value to your page.
Here are some of the best practices you should consider when customizing your WooCommerce checkout fields.
Ask for Payment Information Last
When customizing your checkout fields, payment information should be the last thing in the process. Therefore, once a customer enters their payment details, they should be able to place the order immediately. Things like address and other information should come before as they’ve taken their time before entering their payment details. Therefore, it commits them to the purchase.
Give Chance for Wishlists
Sometimes a customer may not be able to complete a purchase even after making it to the checkout page. While this has a negative effect on your conversion rate, if there’s an option to save the product for later, there are high chances for them to come back. For this reason, it’s essential to set up a wishlist option on your WooCommerce checkout page when customizing it.
Give Room for Guest Checkout
If customers must sign up before checking out, you should expect higher rates of cart abandonment. While users signing in would be a plus for your online store, most people find it daunting to enter their personal details before the purchase. As such, it’s essential to provide both options on your WooCommerce checkout page. You can achieve this using extensions or coding, depending on what’s favorable for you.
Discover the Power of Handsome Checkout
Are you seeking to boost your conversion without straining? Then all you need is a handsome checkout for your WooCommerce checkout page. You don’t have to possess some coding skills or purchase a special plugin to make the checkout process smooth for your customers. With handsome checkout, you can turn every page into a sales page by embedding a WooCommerce checkout form, keep track of cart abandonment, and allow your customers to adjust the quantity and variations of a product. In addition to editing and customizing your WooCommerce checkout page, handsome checkout helps you maximize your conversion by simplifying the process.
Your WooCommerce checkout page is a very essential part of your online store. Therefore, be sure to edit or modify checkout fields accordingly to maximize your site’s conversion rate.